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Three Great Tips For Using Instagram

Most everyone will agree that Instagram is an excellent marketing tool that can help to increase brand awareness but like other social networking sites, you have to use it the right way.

4 Predictions for Call Tracking in 2014

Call tracking is a nearly $1B industry. Call tracking is used primarily by online marketers to track which ads, campaigns, and keywords are generating phone calls. Most users are advertisers, agencies, and publishers that want to know where to spend valuable marketing budget dollars

Conversion Metrics Now Available In Google AdWords Bid Simulator

The AdWords Bid Simulator tool now offers conversion estimates in addition to impressions and clicks to show how bid changes may affect conversion volume and values. For each bid option shown in the simulato

Google Now Gets Waze Integration; News, Website Update, What to Watch

Top of the change log this time is the addition of Waze-powered traffic reports, allowing Google to not only tell you the best route home, but proactively warn you of delays that might keep you from your sofa a little longer.

Google Rolls Out AdWords Ad Rank Algorithm Update

Ad extensions and formats can now affect the positioning of your ads on the Google search results page. Google uses the example: If two otherwise identical ads were to appear with the same bid and quality score, the ad with the ad extensions most likely to perform would appear in the higher ad position.

Facebook Offers A Peek At How Graph Search For Status

It’s been less than a month since Facebook expanded Graph Search to include status updates and posts, and the feature still isn’t available to all users.

Google Hummingbird: Where No Search Has Gone Before

Google has made several major changes to its search engine over the past several months. Search geeks have been debating (and complaining about) Enhanced Campaigns, the new look for mobile search results

Google's Matt Cutts on Search vs. Social: Don't Rely on Just One Channel

You wondered if you should just throw in the hat when it comes to trying to rank in organic search results and maybe spend more time on other avenues of traffic generation, such as social media leads or pay per click? This is actually the topic of the latest Google webmaster help video from Google

Are You Looking for the Perfect Solution for Google Penguin Recovery?

Has your website been hit by the latest Penguin 2.0 update? Are you at a loss as to how to recover from the drastic fall in rankings? At SEO Advice, our team has closely followed and studied the latest Penguin update so that it can provide you with the best possible recovery solution.

Matt Cutts: Spamming Google Gets Harder

Month to month, Google is often releasing algorithm updates to improve search quality. Google is constantly looking to improve the search results. Part of this is combatting spam techniques.

Google’s Hummingbird Update: Should You Be Concerned?

Google unveiled an algorithm update on the eve of their 15th birthday last week. As Internet marketing continues to expand as one of the most important facets in any advertising campaign, businesses around the world are wondering if the update will help or hurt their business.

SEOs Give Insight On Google’s New Algorithm

On the eve of its 15th birthday last week, Google revealed a new search algorithm named Hummingbird. Designed to be more precise and provide faster query results, the algorithm is based on semantic search, focusing on user intent versus individual search terms

Google Certification Program Changes Coming

Google is making an update to their AdWords Certification Program, requiring you to have a Google Partners account to be certified by Google. Google sent an email to advertisers who are part of the program saying they